“Why We Smoke”

There’s more to a cigar than smoke.

It’s time.

It’s tradition.

It’s a break in the noise and a nod to something older than screens and scrolling — something more real.

At North London Forever, cigars aren’t just a product. They’re a ritual. A heritage. A small act of control in a world that’s too loud, too fast, too disposable.

We started this because we wanted something different. Not fancy. Not factory-polished. Just meaningful.

Each cigar we make — from the Ashburton Wrap to the Kings of the North — is rooted in that idea. That North London mindset: loyal, proud, quiet when it counts, loud when it matters.

You don’t light a cigar just to puff.

You light it because you're choosing to take your time.

You're choosing to pause — whether you’re celebrating a win, shaking off a loss, or just needing a moment to remember who you are and where you're from.

We’ll be using this space — The Journal — to tell the stories behind the blends. The names. The bands. The drops. The memories.

This isn’t just about cigars. It’s about moments worth making.

Because in North London, we don’t rush greatness.

We roll it. We light it. We live it.